The first level teaches preschoolers about the ABCs. The levels, in order from the most basic to the most advanced are: "learning ABCs", "early beginning reading", "intermediate beginning reading", and "advanced beginning reading". Starfall has 4 reading levels to teach children how to read. In 2011, TIME included Starfall on its list of "50 Websites That Make the Web Great". In May 2007, Starfall had 987,000 visitors, which was a 300% increase from the previous year. In 2006, Starfall launched Pumarosa, which helps Spanish speakers learn English. Stephen Schutz had trouble reading books when he was 9 years old, so he decided to help young readers by creating this website. Starfall received this name because the founders believed that the name "evoked wonder and delight". Starfall arose from Blue Mountain Arts, a publishing house in Boulder, Colorado founded by Stephen Schutz. Starfall was founded on August 27, 2002, by Stephen Schutz, his wife Susan Polis Schutz, and their son, Jared Schutz Polis. The cost of running it is instead covered by money from Blue Mountain Arts, as well as the money made from its workbook printouts. Established in 2002, the website is free to use and does not use advertising to generate revenue. Reid Lyon from the National Institutes of Health and Edward J. Methods used by the website are based on the research of G. It teaches children how to read by using games and phonics. The main demographic is preschoolers and kindergarteners. Starfall is a children's website that teaches basic English reading and writing skills. Stephen Schutz (Chairman) and Roger Wilson (President)
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